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Product Strategy for Steady

context:

Gym goers lack a reliable platform to foster motivation and connection in the gym. Introducing Steady, consistency made easy.

tags:

tags:

PRODUCT STRATEGY

PRODUCT STRATEGY

Startup concept

Startup concept

Fitness

Fitness

User experience

User experience

Situation:

81.2% of gym goers in Calgary struggle with consistency and motivation.

Especially those without a supportive community or personalized guidance. Many still rely on generic apps that don’t adapt to mood, equipment, or goals, leaving users feeling disconnected and unmotivated.

Problem:

How do we build consistency through personalization and community support?

Rather than designing another generic fitness app, the goal was to reframe the problem. We focused on intelligence and motivation as core drivers, imagining an app that adapts to the person, not the program.

Solution:

A workout app that actually works.

A workout app that actually works.

A workout app that actually works.

Introducing Steady: A conceptual workout platform powered by adaptive AI that tracks progress and builds routines based on a user’s gear, mood, and preferences. Beyond automated training, Steady fosters community connection and encouragement, aiming to eliminate the isolation many gymgoers feel.

Rationale:

Making steady feel understandable fast and trustworthy long-term

Making steady feel understandable fast and trustworthy long-term

Making steady feel understandable fast and trustworthy long-term

The design choices were intentionally tied to Steady’s core strategy:

  • Color & Tonality: Warm, reassuring tones were chosen to communicate approachability and encouragement, avoiding the stale “hardcore fitness” palette and instead prioritizing psychological comfort.

  • Typography & Structure: Clean, orderly type and structured layouts reinforced clarity and predictability; critical for an audience seeking guidance rather than noise.

  • Visual Motifs: Subtle patterns and movement cues bring rhythm and momentum. This mirrors the product’s promise of building steady habits.

  • The Mascot (Kornelius): Someone friendly to help users through their workout.

Nothing was ornamental. Every choice served the dual purpose of making the brand feel understandable fast and trustworthy long-term.

Outcome:

It’s no longer about forcing habits, it’s about making consistency feel natural.

It’s no longer about forcing habits, it’s about making consistency feel natural.

It’s no longer about forcing habits, it’s about making consistency feel natural.

Steady's branding brings:

  • A coherent internal framework that leadership could use to inform decisions

  • A consistent external presence that accurately reflects the product’s mission

  • Messaging that actually speaks to users’ motivations

  • Visual systems robust enough to scale across campaigns, onboarding, and future product features

Building brands that feel inevitable.

Brand strategy & systems for companies that want to grow without losing themselves.

Get aligned

Brand strategy & systems for companies that want to grow without losing themselves.

Get aligned

Building brands that feel inevitable.

Brand strategy & systems for companies that want to grow without losing themselves.

Get aligned