Several glowing blue jellyfish swim in dark water.

Your Strategy-Led Creative Partner

Your Strategy-Led Creative Partner

Your Strategy-Led Creative Partner

Brand Strategy & Management for Scaling Companies

We help growing service businesses turn who they are into clear, confident brand systems– ensuring your reputation grows as fast as your revenue.

Book Your Discovery Call

Book Your Discovery Call

Let's Talk

Let's Talk

Stop managing your brand.
Start leveraging it.

You’ve tried keeping up. New platforms, new tactics, new “best practices.”

But somewhere along the way, your brand stopped feeling like you — and started feeling generic, inconsistent, or forced.

You know the work is good.
The brand just isn’t pulling its weight.

Stop managing your brand.

Start leveraging it.

Brand Alignment Intensive

A focused strategic reset for growing companies that need alignment before they scale.

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Brand Alignment Intensive

A focused strategic reset for growing companies that need alignment before they scale.

LEarn more

Brand System Build

A complete brand operating system designed to scale with your business.

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LEarn more

Brand System Build

A complete brand operating system designed to scale with your business.

LEarn more

Brand Stewardship

Brand Stewardship

Long-term brand oversight for companies that want alignment without constant management.

Long-term brand oversight for companies that want alignment without constant management.

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LEarn more

LEarn more

Strategy-first. Personality included.

Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.

We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.

No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.

Riley Schmitz

Founder of Unless
Branding Expert Located in Calgary, AB.

Learn more about Unless

Strategy-first. Personality included.

Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.

Smart strategy, strong design, and work that holds up.

Riley Schmitz

Founder of Unless.
Branding Expert.

About us

Strategy-first. Personality included.

Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.

We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.

No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.

Riley Schmitz

Founder of Unless
Branding Expert Located in Calgary, AB.

Learn more about Unless

Building brands that feel inevitable.

Brand strategy & systems for companies that want to grow without losing themselves.

Get aligned

Brand strategy & systems for companies that want to grow without losing themselves.

Get aligned

Building brands that feel inevitable.

Brand strategy & systems for companies that want to grow without losing themselves.

Get aligned