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Your Strategy-Led Creative Partner
Your Strategy-Led Creative Partner
Your Strategy-Led Creative Partner
Brand Strategy & Management for Scaling Companies
We help growing service businesses turn who they are into clear, confident brand systems– ensuring your reputation grows as fast as your revenue.
Stop managing your brand.
Start leveraging it.
You’ve tried keeping up. New platforms, new tactics, new “best practices.”
But somewhere along the way, your brand stopped feeling like you — and started feeling generic, inconsistent, or forced.
You know the work is good.
The brand just isn’t pulling its weight.
Stop managing your brand.
Start leveraging it.
Brand Alignment Intensive
A focused strategic reset for growing companies that need alignment before they scale.
Our services
Brand Alignment Intensive
A focused strategic reset for growing companies that need alignment before they scale.
Brand System Build
A complete brand operating system designed to scale with your business.
Our services
Brand System Build
A complete brand operating system designed to scale with your business.
Brand Stewardship
Brand Stewardship
Long-term brand oversight for companies that want alignment without constant management.
Long-term brand oversight for companies that want alignment without constant management.
Strategy-first. Personality included.
Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.
We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.
No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.
Riley Schmitz
Founder of Unless
Branding Expert Located in Calgary, AB.
Strategy-first. Personality included.
Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.
Smart strategy, strong design, and work that holds up.
Riley Schmitz
Founder of Unless.
Branding Expert.
Strategy-first. Personality included.
Unless is a brand strategy and creative studio for companies that are ready to grow up — without growing boring.
We help founders and teams turn instinct into infrastructure: clear positioning, scalable systems, and brands that actually make sense in the real world.
No noise. No guesswork. No trying too hard.
Just smart strategy, strong design, and work that holds up.
Riley Schmitz
Founder of Unless
Branding Expert Located in Calgary, AB.