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Brand Strategy & Management for Scaling Companies
Your Strategy-Led Creative Partner
Your Strategy-Led Creative Partner
Your Strategy-Led Creative Partner
We help growing service businesses turn who they are into clear, confident brand systems– ensuring your reputation grows as fast as your revenue.
We help growing service businesses turn who they are into clear, confident brand systems– ensuring your reputation grows as fast as your revenue.



So, your band's digital presence doesn't connect, let alone convert.
You’ve tried keeping up. New platforms, new tactics, new “best practices.”
But somewhere along the way, your brand stopped feeling like you — and started feeling generic, inconsistent, or forced.
You know the work is good.
The brand just isn’t pulling its weight.
Stop managing your brand.
Start leveraging it.
Good news…
I can help you with this.

01
Marketing Retainer Packages
We partner long-term with growing companies who want their brand to work quietly and consistently — without constant oversight. Strategy, execution, and refinement — all handled, so you don’t have to manage it day-to-day.

01
Marketing Retainer Packages
We partner long-term with growing companies who want their brand to work quietly and consistently — without constant oversight. Strategy, execution, and refinement — all handled, so you don’t have to manage it day-to-day.

01
Marketing Retainer Packages
We partner long-term with growing companies who want their brand to work quietly and consistently — without constant oversight. Strategy, execution, and refinement — all handled, so you don’t have to manage it day-to-day.

01
Brand Strategy
We help you define who you are, what you stand for, and how that shows up everywhere — so decisions get easier and your brand stops being up for debate.

01
Brand Strategy
We help you define who you are, what you stand for, and how that shows up everywhere — so decisions get easier and your brand stops being up for debate.

01
Brand Strategy
We help you define who you are, what you stand for, and how that shows up everywhere — so decisions get easier and your brand stops being up for debate.

02
Website Design
Clear structure, confident messaging, and design that supports how people actually make decisions — not trends that age badly.

02
Website Design
Clear structure, confident messaging, and design that supports how people actually make decisions — not trends that age badly.

02
Website Design
Clear structure, confident messaging, and design that supports how people actually make decisions — not trends that age badly.

03
Full Service | Brand & Website
A complete brand system and website designed together — saving time, reducing friction, and setting you up for long-term growth.

03
Full Service | Brand & Website
A complete brand system and website designed together — saving time, reducing friction, and setting you up for long-term growth.

03
Full Service | Brand & Website
A complete brand system and website designed together — saving time, reducing friction, and setting you up for long-term growth.
Hi, I'm
Riley Schmitz
The Founder of Unless Creative
& A Branding Expert Located in Calgary, AB.
I help brands connect with their customers by being more themselves — not louder, trendier, or more complicated than necessary.
Unless Creative was built for businesses that sell thinking, expertise, and judgment — and need a brand that reflects that level of quality without constant maintenance.

Riley Schmitz
The Founder of Unless Creative
& A Branding Expert Located in Calgary, AB.
I help brands connect with their customers by being more themselves — not louder, trendier, or more complicated than necessary.
Unless Creative was built for businesses that sell thinking, expertise, and judgment — and need a brand that reflects that level of quality without constant maintenance.

Hi, I'm
Riley Schmitz
The Founder of Unless Creative
& A Branding Expert Located in Calgary, AB.
I help brands connect with their customers by being more themselves — not louder, trendier, or more complicated than necessary.
Unless Creative was built for businesses that sell thinking, expertise, and judgment — and need a brand that reflects that level of quality without constant maintenance.

Ready to lead your brand with heart?
Let's make your dreams come true
Visual storytelling, brand strategy, and web design. Delivering results and looking good doing it.
Ready to have some fun?
Let's make your dreams come true
Brand strategy, web design, and a touch of marketing here and there! Let's revolutionize your brand.
Ready to lead your brand with heart?
Let's make your dreams come true
Visual storytelling, brand strategy, and web design. Delivering results and looking good doing it.








