At Levi Strauss & Co., the store where I was Product Knowledge Manager was consistently missing its sales targets by 10%. Nobody likes seeing those numbers, and the team were feeling a bit deflated. We needed a way to boost engagement and revitalize their passion for our brand and product.

A comprehensive brand strategy for Ink Skincare, a specialized skincare line targeting tattoo enthusiasts with products ranging from aftercare to tinted face creams.

During the summer of 2024, I attended the European Innovation Academy in Porto, Portugal: A 15 day startup challenge. I had the chance to work with a multicultural team to develop a product that would solve a problem, and make a difference. We found a problem, validated it, solved it, branded our solution, and pitched it to investors at the end of the month!