Ink Skincare

context

A comprehensive brand strategy for Ink Skincare, a specialized skincare line targeting tattoo enthusiasts with products ranging from aftercare to tinted face creams.

Client

Passion Project

Services

Brand Strategy

Timeline

3 wks

problem

Tattoos are cool and all, but the natural product lovers with untouched skin were an untapped market for Ink Skincare.

The goal was to curate a distinctive brand identity that would appeal primarily to tattoo enthusiasts, but remain visually accessible to everyone. Conveying product quality and natural sustainability in a competitive skincare market were top priority. I conducted market analysis to identify a gap for skincare products specifically formulated for tattooed skin. I then analyzed target audience preferences, interests, and values to determine the optimal brand personality that would resonate with tattoo enthusiasts.

Solution

Bold, cheeky, & welcoming.

I crafted a bright, charismatic brand identity using bold, neutralized colors and rounded blocky typefaces. Ink Skincare is the embodiment of "the person everyone wants at a party" – loud and fun, yet approachable and genuine. This energetic personality was perfectly balanced with organic graphics to subtly communicate the all-natural, minimal-ingredient formulations.

Implementation

All Skin is Beautiful

Developed a cohesive visual identity system that embodies the brand's core belief that "all skin is beautiful" while maintaining a fun, playful voice. Created simple packaging designs and marketing assets that reflect the natural quality of the products.

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